Notably, this set of Black celebrity influencers is markedly younger than those that appeared in the pretrial network. Racialized PositivityThe project was a affirming in many ways but also played into respectability politics, as the positive images often conformed to white neoliberal standards of normal behavior. team to go there and report. Change.org, a website that allows users to create petitions that can be spread via links on different internet platforms, was used by Cunningham to collect more than 10,000 signatures in just a few days. 1,135 posts; 112k followers; 1,528 following; Legendary Rootz |Black Culture Black Owned Founder: @raedontplay You are legendary and so are your rootz Shop Black Culture Apparel + Home Tings Need help? These tweets, along with ongoing commentary about the Zimmerman verdict, yielded several thousand tweets per day, in our sample, until the end of July 2013, when the pace slowed to between several dozen and around one hundred tweets per day. Of note, Combs shared the petition only after ordinary people — noncelebrities — made a concerted effort to draw him into the network. While less central to the network than these Black women celebrities, the rapper-producer Diddy Combs’s tweet sharing the previously discussed Change.org petition was popular in the network, along with a tweet from Real Time HBO host Bill Maher in which the comedian stated, “No probable cause in #TrayvonMartin murder? Robert Zimmerman appears in the network because of all the @ replies he received as direct challenges to his contentions about his brother and the story of what happened the night of Martin’s death. The next network we examine, the trial network, comprised nearly 70,000 tweets in our sample, sent by 37,588 users connected by 62,740 retweets and mentions. Posts. The praxis requires that we strive to be fully engaged in that work. In this network we also see the rise of established advocacy groups to a central position including the NAACP and members of its board, and the hacker collective Anonymous. This is clearly illustrated by the top three accounts in the trial network, those of Jeff Weiner, an Orlando Sentinel reporter, who covered the trail from the ground at the local level; Robert Zimmerman, George Zimmerman’s brother and the family spokesman, who primarily appeared in the network as the result of replies from various users challenging his public assertions about the case and trial and denigrating him and his brother; and Benjamin Crump, the Martin family attorney who became central to the network as a result of retweets as other users shared his updates on the case and the general status of the Martin family. It is clear that while figures like Diddy Combs and other celebrities became central to spreading information about the case, they did so at the behest of ordinary people, mostly African American members of an often ignored counterpublic who tweeted at them asking for support and help. Users became relatively more savvy over time about identifying hoaxes, and consequently hoax accounts were less influential in the discourse during the trial network than they were previously. Although President Obama himself never tweeted about Trayvon Martin, on July 19, 2013, his remarks about Martin were heavily quoted and linked by other Twitter users. Let’s keep it that way. Here we extended the collection of tweets from the beginning of the Martin story’s visibility through the years following Zimmerman’s acquittal. The top 20 most retweeted accounts included those of Martin’s mother, Sybrina Fulton (@SybrinaFulton), the Martin family lawyer, Benjamin Crump (@attorneycrump), the journalist Anderson Cooper (@andersoncooper, @AC360), and Black celebrities, including Gabrielle Union, Taraji P. Henson, Tichina Arnold, and Diddy Combs. In particularly, there is a specific notion of religiosity in the black community that mediates your engagement with movements that might not otherwise share that religiosity. As Genie Lauren’s account shared in the foreword [to “#HashtagActivism“] attests, when she learned that a juror on the Zimmerman case had procured a literary agent to write a tell-all about her experience, Lauren took to Twitter to encourage others to demand the rescinding of the contract. This time to help demonstrators avoid run-ins with police Gray asserts that culture... 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