This blog provides general information and discussion about email marketing and related subjects. If the majority of the opens are happening on iPhones, you’ll want to use shorter email subject lines to get the most impact. The more engaging your subject line is, the better is your email open rate. Not only are shorter subject lines easier to read, they’re also less at risk of being cut off midway by the email provider. However, there are always best practices that brands should be putting in place to ensure that they are getting the most out of their email subject lines. This was long thought to be a best practice, as many email readers and browsers tend to cut off subject lines longer than this. After reviewing the data, they recommend you keep subject lines to no more than ten words. Shorter subject lines: As discussed above, research shows around 41 characters is the optimal length for a subject line. But it’s possible to get insight into ideal lengths for your industry. To find out, we analyzed 1,000 subject lines. At this point, we’ve established that shorter emails tend to outperform longer ones in terms of their response rates. How to write strong survey email subject lines that get opened. But some of my colleague want to shorten to only 3 words b/c they are concerned that leads can't read the entire subject without opening the email. Thus, making it difficult for many brands to keep up with the trends. Every subscriber list is different, so the perfect subject line length depends on a variety of factors. As a marketer, you work hard to write great copy and create compelling emails. While the length of email subject lines is still critical in 2019, how you use the characters allowed in a line of text is more important than ever. These subject lines are the best of the best. Kick off 2018 with these subject line best practices to see true email open-rate success. 1. And one of the most common questions we hear is this: What’s the best length for a subject line? For a week or two (depending on your emailing frequency), see which subject line lengths perform the best for your store. Or, you might want to experiment with even shorter subject lines. Is it possible to make choices capable of optimizing this element with just 100 characters? See 2.2.3 and the example that follows directly afterwards. 1. Email Preheader Best Practices. Retention Science did an analysis of 267 million emails and found that shorter subject lines do better – to a point. For perspective, the below subject line from the daily email newsletter theSkimm is 43 characters in length. What’s Hot in Cold Email Subject Lines: 10 Best Practices “The overall idea is stand out,” says ZoomInfo Senior Sales Development Rep, Zachary Thompson. How do you do it? Every audience is different. The exact number varies from one email client to another. A/B testing your subject lines is one of the best tools in the marketer’s playbook, because it will help you gain a better understanding of your audience, one email campaign at a time. I think Aaron Orendorff of GetResponse said it well with this line. 1. Survey Subject Lines Best Practices 1. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. We found that, on average, these experts’ email subject lines included 43.85 characters. Some general good email subject line best practices to keep in mind when crafting those lures. According to Hubspot, subject lines with 30 or fewer characters have an above average open rate. The goals are set, the KPIs you want to hit are crafted, and your stellar email campaign is ready to roll. Reproduction Strictly Prohibited. Almost every test comes out in favor of shorter subject lines. Knowing how to craft an eye-catching email subject line can mean the difference between the delete folder and loyal subscribers, so it pays to know key tactics to enhance engagement. You’ve spent hours crafting an EPIC piece of content, now you want people to read it. With the help of an email etiquette structure, you can communicate more clearly and efficiently and convey to the recipient that you are intelligent, conscientious and trustworthy. Are shorter subject lines better? First, emails with shorter subject lines are more likely to be delivered. And, if they do, half of your job is done. There are additional advantages provided by emojis. Copywriting expert and Copyhackers Founder Joanna Wiebe recommends you either use very short subject lines or very long ones. In fact, the ideal length of your subject line depends on a variety of factors. This is a powerful subject line because it’s short, asks a question, and ties to previous recipient behavior. Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science . He contributes this to 2 factors: Here are a few of Dean’s short email subject lines. Try using the word “video” in your subject line. Because of this, marketers ask us about email subject lines often. Best of all – it's free to use! When we look at the data, the most frequent length of characters is 41 to 50 characters — 25% of subject lines are this length. Personalize: Using the personal touch in subject lines such as including the recipient’s name is a standard technique to increase open rates. Is there a secret to the perfect subject line length? You can, however, based on individual website page views or search terms, use other types of personalization. This is what Manicube used in their email subject line. The perfect length of email subject line has been the center of hot debate in the recent years. Keep Your Audience (and Your Goals) in Mind No matter what, delete the above words and phrases from your subject lines. – Cypher Jun 9 '14 at 18:40 Now, he sends subject lines with an average of 15.1 characters. Be consistent in your voice. These subject lines will stand out from everyone else who uses subject lines around 50 characters in length. In this post, we’ll share some actionable tips for finding the correct email subject line length for your campaigns. Subject line helper. Originally published in NewsLever™ February 2015. Are most of your subscribers opening emails on mobile, or are they sticking to their desktop? You won’t know for sure if this statistic applies to your unique audience until you test it. Best practices for using emojis in subject lines . Use clear branding. For example, if someone signs up for vegan recipes and starts getting emails with hamburger recipes, they aren’t likely to open them. To optimize your subject lines for mobile readers, use subject lines with less than 30 characters. So, if you’re going to do this successfully, there are nine email newsletter best practices you should follow to make the most of your newsletter campaigns. It always depends on many factors, some of which you can’t even control. High open rates can occur because of deals you were offering, the time of day, or the copy and sentiment in the subject line itself. We’ve analysed literally millions of email subject lines and tracked their performance over time, we’ve even put our awesome AI technology to the task. The only exception might be email copy, as some marketing emails should be length by design—such as story-based donation requests or seasonal newsletters. Best practices for email marketing subject lines: Last month I received an email from a trusted sender with the subject line “Re: ideas in your inbox.” I was confused as to why I was receiving a reply to a message I did not write with a subject I did not know. 71.1% of the 1,000 subject lines we analyzed were between 21 and 60 characters. Why keep subject lines short? Email Subject Line Best Practices. Plus, they create powerful emotive storytelling, perfect for the shorter lines of text on mobile devices. Best practices for writing a good email preheader. Here are four ways to improve your email marketing campaigns. With this in mind, you may wonder if your subject lines should be shorter to accommodate on-the-go subscribers. For example, if someone signs up for vegan recipes and starts getting emails with hamburger recipes, they aren’t likely to open them. 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