Copyright © 2008-2021 Scott Brinker. Marketing has to become tech savvy. The former remains very exciting, as it promises (however elusively) Internet age fame and fortune. Unfortunately, this Platonic separation of tech and marketing grows less tenable every day. Double degree and double major; ... For example, you might major in environmental studies and minor in political science, then plan to go to law school and later specialize in environmental law. Maybe the future isn’t so far away. Definition of a Double Major . Also, you will have a chance to apply basic accounting principles to pr… However, it is a lot of work, and there still is a lot of work ahead, but by reminding myself of all the great experiences and classes I’ll be in, I know it’ll be worth it! Marketing or computer science? But as the aesthetics of creative talents such as graphic design and copywriting have been absorbed into the marketing gestalt, so too must be the talents of algorithms and architectures. Point #2. But after much consideration, I realize that anyone could have marketing degree and I didn’t want to be just anyone; I wanted to set myself apart from the crowd entering the business work field. Discover New Opportunities. Another student might take majors in computer science and marketing in order to work in electronic commerce and web site development. (For those of you without a computer science background, Papadimitriou is a legend — sort of what Brett Favre is to football — and one of the masters of computational complexity.). The stakes are high. This means that students who double major must complete two separate sets of degree requirements. in Marketing and Technological Innovation. , Your email address will not be published. However, the general definition of double major is simply two college majors within one college degree. The theme of his talk was “computer science is the new math”. I'm a British-born Indian who is a senior undergraduate majoring in Marketing and Computer Information Systems at Georgia State University with dreams of traveling the world and helping build homes with charities, such as Habitat for Humanity. Sometimes a specialization "is not enough", and the student might want to graduate with another major (besides CS major). Computational problems in marketing are sounding more and more like theoretical computer science dissertations. In most cases, students who double major earn one degree with two specializations (e.g. A computer is a tool. Some of this is perception, some of it is reality. A double degree takes at least two years less than if you studied the two courses separately, because the required units from one course count as electives in the partner course. A student may earn a double major or a double degree but not both. And vice versa. So I probably have mentioned a million times that I’m a double major, but two of my biggest drives that lead me to declaring my second major were my CIS 2010 class with Dr. Senn and being a SIF. Being a double major student is something that feels really cool, because I’m taking such a wide variety of courses and meeting a lot of different people along the way. Researcher 2. We’re committed to answering the needs of the community, developing programs designed to provide you with the education and skills necessary to become a difference maker in your career. The problem: I felt so lost during the INFO1110 unit and don’t even understand how I passed. Additional information can be found at "Other Degree Requirements." Think it’s daunting now? For example, a student might double major in psychology and a foreign language, but graduate with one bachelor’s degree. Hopefully, this can help me stand out from the crowd and can’t wait to see where these 2 majors take me. This may make it an approachable task. While taking CIS 2010, I learned about how technology is applied to the business world and how it really helps marketers. Strategy, marketing, and technology are all intertwined, The Marketing Technologist: Neo of the Marketing Matrix, Everything is marketing, everyone must be agile, 5 strategies for business, life, and really hard math problems, 8 things every marketing technologist should know. The school offers majors formerly housed in the School of the Arts and in the College. A computer information systems double major will complement an accounting degree because almost all businesses inherently exist on the internet and need some form of monitoring and maintenance of their framework. (Unless you’re reading this from India or China, in which case your future is bright.). In our lives, it’s easy for us to start trapping ourselves in boxes. The most profitable second majors, regardless of the first major, appear to be Business and Administration, Computer Science, and Engineering. Marketing is sexy though. Social networking dynamics — which are of critical concern to marketers — are the living incarnation of graph theory problems in computer science. The name's Krisna and most describe me as a bubbly, outgoing, fun-loving gal. Most business schools have some kind of technical ish degree. Computer information systems is increasingly … Part of the solution for inspiring more computer science majors is to develop a career path in marketing technology (“martec“) that elevates their talent and skills to front-of-house demand generation and top-line growth, with all the glory and rewards that can offer. Other aspirations include adding to my list of foreign languages. how amazing you are, you have double degree, how do you can split your time? Zoo or aquarium biologist 7. Marketing and computer science can save each other. If you know what you’re doing with marketing technology, you can have a real competitive edge. And there’s definitely room for stars to rise. Was just visiting your blog and love your latest cartoon (“I’m an Internet marketer”, “What’s that?”). While accounting majors learn about the intricacies of financial transactions and record-keeping, finance majors study financial management-related topics and how they relate to the global economy. I speak fluent in Spanish, Gujarati, and Hindi, but would like to learn Portuguese, Arabic, and Swahili. This is alarming at both a microeconomic and a macroeconomic level, for industry and academia. I am currently a Digital Marketing Manager who is also now a Comp Sci student. Business Administration (Laurier) and Computer Science (Waterloo) Double Degree Combine the worlds of bytes and business Double down on your love of technology, computer science, and business. Marketing and computer science can save each other. The details of exactly what that looks like during your time in school will vary. With my job, it can get hectic. A double major is basically what it sounds like: studying for two majors at the same time. I’ve been in that situation a hundred times. Semantic marketing may be just around the corner, and that’s all this and a bag of chips. Rediscovering Atlanta through Virtual Reality- TEDxGeorgiaStateU Video Finally Released, 3D Atlanta Oculus Rift Session on Weds 4/27, sites@gsu - Blogs for Georgia State University. Policies guiding the completion of double majors … The university is located in Orange County, California. It is probably one of the most common double majors there is. Previously marketing could rely on IT and/or vendors to “make it happen”, without prying too closely under the covers. Students who opt to pursue a double major in finance and computer science will be able to use what they learn to develop computer software and … In this unique program, you’ll get two prestigious degrees and two sets of … Suggested careers include: 1. Ultimately, the best double majors are ones that complement the industry a student wants to be in--whether that's in computer science, international relations, or a create-it-yourself degree … Although they're both business disciplines, as we've mentioned in other articles, accounting and finance focus on different areas of the field. Many of the courses may overlap (more in some schools than in others). CS Majors are required to take a three-course Specialization. By looking through millions of job listings and 2,895 mathematics and computer science major resumes, we were able to discover which are the preferred jobs for mathematics and computer science majors. If you want to get into marketing, double major with it, because there is a certain stigma that marketing is an easy major and whatnot (I'm going to get flamed for saying this, but it's true). hope u can share more experience here in your blog! Completion of a double major requires that a student complete the requirements for both majors. With the Internet in particular, computer science is now intertwined with the social sciences, understanding how people behave online, individually and in groups. The exact definition of “double major” will depend on the specific school’s policies and terminology. The diversity of technologies in the marketing sphere today — from campaign management to search engine bidding, from web analytics to lead automation — is staggering. But maybe not so much as other careers. New categories of marketing applications seem to arise every year (social marketing management, anyone?). Or you might major in psychology and minor in music, then go on for further training in music therapy. I think that’s the future. This is obviously one great post. With this type of double major, you can work to develop and maintain computer systems that store financial data. Compared to those with only the math/science major, double majors have returns of up to 30 percentage points. At a … I want to have a career in social media marketing, and perhaps dip my feet into application programming. The inspiration for this blog was the realization that (a) marketing is becoming more and more centered around technological channels and methods, yet at the same time (b) marketing as a whole is still rather technologically deficient in its DNA. A major in computer science can open positions in data analytics, web development and consulting, for example, and jobs are available at companies ranging … And there’s a golden age of prosperity awaiting both disciplines in this collaboration. In … Joint membership in the AMA and the ACM? IT careers, on the other hand, have just not been viscerally appealing to many teenagers. goodluck for everything! Decisions for selecting the right packages and platforms for each fall on the marketer’s shoulders, along with the challenges of maintenance, customization, and integration to weave them together. Students should consult their advisors and/or primary school to learn more about double majors or double degrees. And this is where computer science and marketing collide. Established in 2016, the Herb Alpert School of Music is already recognized among the very best schools of music. Keep it up! A quick overview of these two majors. Computer Science Master's Degree Work with a variety of programming languages and operating systems, and learn the skills needed to build and maintain computer software. For many students, a major in biology is a stepping stone to medical school and becoming a doctor, but biology majors can go on to pursue a number of different (and even surprising) career paths.According to the American Institute of Biological Sciences, biologists can work in many different fields, including research, education, health care and environmental conservation. 3 Comments So I probably have mentioned a million times that I’m a double major, but two of my biggest drives that lead me to declaring my second major were my CIS 2010 class with Dr. Senn and being a SIF. in Marketing and Technological Innovation from Worcester Polytechnic Institute. What if 1,000+ marketing technology vendors were the new normal? It's a good idea to talk to your advisor about the specifics for your school and the programs you're interested in. Technology is an ever-expanding field that will need oversight and accurate financial projections in all sectors. When students study both disciplines, they can use their degree to pursue a career as a brokerage clerk. No offense intended: most marketers have simply focused on other areas of expertise. Sorry for the late question but, do you think it’s a good idea to get a major in business adminastration with a conctration in marketing research and analytics with a minor in computer science? In planning a specialization in area X, it helps to be familiar with the requirements for a major in X. Point #1. Point #3. I’m not saying that all marketers need to be computer scientists. An increasing number of college students are taking on a second major in the hopes of improving their success in the workforce. My majors are within the same school it is easier class wise, but yes. Love this post. The success of digital marketing initiatives are often inexorably tied to the details of their implementation. You should choose Computer Science if you like math, logic, or if you want to get into a specialized field in CS such as artificial intelligence, machine learning, security, or graphics. It is not uncommon for advisors to discourage double majors like these. Double Major and Double Degree. During my spare time, I like to watch soccer, write music, and binge watch a good TV show. Wish me luck! Those requirements, which reflect the collective wisdom of the professors in the field, should be kept in mind when selecting courses. Originally Answered: Is a double major in computer science and business good? You don’t hear them exclaim, “I want to work in IT!” It’s not that it’s not good work, important work, necessary work, well-paid work — it is. But for those with a mathematics and computer science major, career opportunities tend to be plentiful. All rights reserved. Thanks for the valuable information and insights you have so provided here. It’s also not uncommon for students to double major in math and computer science. I never thought of declaring a double major with something computer-related, but I did it! I just read in Computerworld that the computer science graduating class of 2007 is the smallest this decade, at least here in the US. Veterinarian 3. CSUF is a top public university in the 23-campus California State University system. P.S. Computer science researchers need to work on marketing problems. Doctor 5. I had the privilege to hear a talk from Christos Papadimitriou at MIT last month. The worldview of computer science needs to be cross-pollinated throughout marketing, even if it emanates from only a small percentage of the team. a Bachelor of Arts in Psychology and Sociology). Hey everyone. Aurelius — thanks for the kind comment and encouragement. BIA is a mixed bag of computer science, data analytics, database management, etc, so it's not as in depth as a CS degree, but I did have an app coding class, so we did get pretty technical. I believe that the future of computer science — or at least a branch of it — is in the marketing department. Marketing is sexy though. Out of a class of CS grads, how many do Microsoft and Google take on? Part of the reason I think interest in computer science degrees has waned among college students is the image of their career prospects. It will be quite the adventurous journey as I learn more about CIS, aka the bridge between technology and business, and ways I can apply this knowledge with marketing and vice versa. I also wanted to try to get rid of the “All Marketers are liars” stereotype, but that might be a long shot haha. Without a use, a tool sits in its toolbox and is worthless. View all posts by Krisna Patel →. Getting a double major usually means one thing: you're studying for two degrees at the same time. But there are only so many of those jobs, and competition for them is extremely fierce. Computer information systems and accounting. Or, should I major in computers science and minor in marketing? Can’t wait to see where it takes me!! A typical double degree will take you four years to complete. By this he meant that computer science is no longer just a stand-alone branch of science so much as it is now a tool that is adopted by all the sciences. I chose my original major, Marketing, because it really matched my personality and I wanted to help promote goods and services to the world. the computer science graduating class of 2007 is the smallest this decade, M.S. If you don’t, you can blow a lot of time and money with little to show for it. Not to oversimplify, but CS grads have typically had two career options outside of academia: (1) software product development, epitomized for many as getting a job in engineering at Microsoft or Google or the next hottest start-up; or (2) “IT”, managing systems and software inside an organization. As I was going to get the link to Computerworld, I happened to see an ad for an M.S. Save my name, email, and website in this browser for the next time I comment. He gave examples from physics, biology, and social science, where the algorithmic lens of computer science has enabled incredible breakthroughs in the past several years. Nurse 6. At University of Michigan-Dearborn, you have more than 100 options for majors and minors, from Computer and Information Science to Early Childhood Education and from Digital Marketing to Political Science. I hope to learn more of how technology is advancing and more ways of how it can help us on a daily basis, especially at GSU. Electrical Engineering, Operations Research, Mathematics, Linguistics, and Econo… Computer Science is the study of how computers work, mostly from the theoretical and mathematical perspective. Marketing departments need to hire computer science grads. Or want to receive new articles via email? Just as not all marketers need to be “creatives”. Taking this into consideration along with my experiences with technology as a SIF, I looked no further, and decided to declare my second major. Dentist 4. What will happen with marketing technology in 2015? So I’m currently studying a double degree with advanced studies and chose to do a computer science major. Your email address will not be published. Improving the effectiveness of advertising by leveraging people’s patterns and preferences is a challenge for optimization algorithms. is that make you still busy? Required fields are marked *. 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